Apple overtakes Coca Cola as the world's most valuable brand with £60 BILLION valuation

Soft drink manufacturer falls to third place behind Google as technology companies usurp traditional giants
Brand stand: the Apple iPhone 5S
Tech giant Apple is the world’s most valuable brand – worth a massive £60billion, according to a report.

The iPhone maker was named number one by industry experts Interbrand, knocking Coca Cola off the top spot for the first time in 13 years.

The soft drinks giant drops down to third in the list, one behind internet firm Google.
Apple has been in the annual Interbrand list of top brands since it was launched in 2000, entering back then at no 36.
The 100 firms that make up the world’s biggest brands are together worth a cool £928bn.
Jez Frampton, from Interbrand, said: “Every so often a company changes our lives, not just with its products, but with its ethos.
“That is why, following Coca Cola’s 13-year run at the top, Apple now ranks number one."He said current Apple CEO Tim Cook has assembled a solid leadership team and has kept the company's late founder Steve Jobs’ vision intact — 'a vision that has allowed Apple to deliver on its promise of innovation time and time again'.
Technology companies account for five of top 10 brands this year - Apple, Google, Microsoft, Samsung and Intel.
However, not all technology brands fared well. BlackBerry, which tumbled last year to 93 from 56 in 2011, has disappeared from the list.
And Nokia, which dropped to 19 from 14 in 2011, finished this year in 57th place — “the biggest faller” among the 100.